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When: Tuesday, June 18 at 10:00 AM
Where:  
La Plage du Martinez - 73 Boulevard de la Croisette, 06400 Cannes, France

Teaching Traditional Media New Tricks: Leveraging Location in Emerging Channels

The injection of data and technology have made advertising channels like digital-out-of-home (DOOH) and connected TV must-have media buys. In this session, executives from Reckitt Benckiser, Clear Channel Outdoor, Vistar Media, and more will share key learnings from successful campaigns and tactical tips for success in distribution, targeting, measurement and more. You’ll walk away knowing which data sources are most valuable, how to measure the ROI of your campaigns, and why today’s most innovative brands are integrating new channels within the marketing mix to stay ahead of the curve.

 Moderator: Tanya Dua, Business Insider

Panelists: 

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Michael Provenzano
CEO,
Vistar Media

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Wade Rifkin
SVP, Programmatic,
Clear Channel Outdoor
     
 
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Jessica Ciliento
US Media Director,
Reckitt Benckiser
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Doug Rozen
CMO,
360i


Brian Cordes
AVP, Head of
Portfolio Partnerships,
Xandr

Register Today


Meetings

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When: Monday, June 17 - Thursday, June 20 from 9:00 AM - 5:00 PM 
Where: The JW Marriott, 50 Boulevard De La Croisette Bp 224, 06414 Cannes, France

Set up a time to meet with the Factual team during your stay in Cannes. 

Factual Team at Cannes:

  • Rob Jonas, Chief Revenue Officer
  • Bill Michels, Chief Operating Officer
  • Ocean Fine, Senior Vice President of Sales
  • Glen Straub, VP Business Development
  • Marina Kitgor, RVP Agencies & Marketers
  • Devin Marsh, Senior Director, Strategic Partnerships


FILL OUT THE FORM ABOVE TO SET UP A MEETING. 

Location