The results are in! More than 8 in 10 buyers have found that campaigns that leverage location data return higher response rates and higher customer engagement.
To take a closer look at how marketers are using location data, Factual partnered with Lawless Research to survey location data buyers from both the brand and agency side. Learn how to activate location data to increase marketing effectiveness today.
The Factual Research Recap includes:
- How Marketers are successfully using location data to inform the entirety of the marketing lifecycle
- The benefits of using location data to increase marketing effectiveness including deeper customer understanding, revenue gains and creating more engaging customer experiences
- Tips to activate location data today including how to choose a location provider